Geoffrey SteinThe StartingUp Summer. We're using these quieter weeks to map out a particularly dense year and draw up honest accounts of it. After the inventory of what AI made obsolete, here's the reverse movement: the record of a year of work that AI made possible."} /--> Every technical…
Geoffrey SteinThe StartingUp Summer keeps taking the long view. Mapping out a year this dense calls for an AI watch that goes the distance: how do you stay informed without drowning in it? After the questions AI made obsolete, here is the one it asks every Monday morning."} /--> A model that…
Geoffrey SteinThe StartingUp Summer continues. Taking a step back on a dense year also means opening the workshop doors. After closing the drawer of questions AI made obsolete, we're telling you about the deepest thing it changed for us: coding with AI agents running in the background has…
Geoffrey SteinThe StartingUp Summer, continued. We're using the season to take a step back on a year that shook up online visibility. After laying out what GEO actually covers, it's time to settle the question everyone keeps asking us: SEO or GEO, should you still write for Google?"} /--> The…
Geoffrey SteinFor a few days now, a diagonal “API KEY REQUIRED” watermark has been covering the contact map of thousands of websites. If yours is one of them, nothing changed on your side: CARTO, the basemap provider, changed the rules. Here is what happened, the options left, the one we…
Geoffrey SteinThe StartingUp Summer keeps taking the long view. After detailing the headless architecture powering this site, we look at what it doesn't have: it's a site with no cookies and no GDPR banner, no consent manager whatsoever. As with respecting your visitors' display preferences,…
Geoffrey SteinThe StartingUp Summer. We're using this quiet time to map out a dense year and deliver an unvarnished account of it. After showing you how we host our Next.js applications on our own VPS, we're opening the hood of the very site you're reading: a headless WordPress paired with…
Geoffrey SteinThe StartingUp Summer keeps taking the long view on a year in which visibility changed ground. After laying out the definition of GEO and detailing how to appear in LLM answers, we examine llms.txt, the file every checklist recommends: with the evidence, this time."} /--> Drop a…
Geoffrey SteinThe StartingUp Summer is also a good time to reopen our archives. After burying the questions AI made obsolete, here's one that survived: this 2021 piece on dark mode in CSS and respecting the theme your visitors chose hasn't aged a bit in substance. From prefers-color-scheme to…
Geoffrey SteinThe StartingUp Summer. We're using the season to map out, unvarnished, a year that upended our methods. After the questions AI made obsolete, here's an experiment run in production: connecting our WordPress to Claude via MCP, and letting AI write directly into our CMS."} /-->…