The blog by StartingUP®

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Becoming a Web Developer: WordPress, My Way Into the Trade
Becoming a Web Developer: WordPress, My Way Into the Trade
Geoffrey SteinGeoffrey Stein
29 days ago

The StartingUp Summer. Can you learn web development through WordPress, and turn it into a career? While reopening our drafts drawer to sort through the questions AI made obsolete, we dug up this 2022 text that answers from lived experience. The story of an entry into the…

Getting Cited by ChatGPT and AI: The 4 Real Levers
Getting Cited by ChatGPT and AI: The 4 Real Levers
Geoffrey SteinGeoffrey Stein
1 month ago

The StartingUp Summer, continued. Taking stock of a dense year also means moving from theory to practice: after the questions AI made obsolete and defining GEO, here's the question everyone asks us: how do you show up in ChatGPT and get cited by AI?"} /--> "How do we get ChatGPT…

Hosting Next.js on Your Own VPS: Docker, Plesk and Life After Vercel
Hosting Next.js on Your Own VPS: Docker, Plesk and Life After Vercel
Geoffrey SteinGeoffrey Stein
1 month ago

The StartingUp Summer continues. The season serves as our lookout point: rereading a dense year and delivering an honest account of it. We've told you why step-by-step tutorials no longer survive their publication date; so here's everything a tutorial won't tell you before you…

WordPress Redesign: 8 Guaranteed Ways to Botch It Beautifully
WordPress Redesign: 8 Guaranteed Ways to Botch It Beautifully
Geoffrey SteinGeoffrey Stein
1 month ago

The StartingUp Summer keeps digging through its drawers. The worst mistakes that ruin a WordPress redesign are laid out in this pamphlet written in 2022, exhumed while drawing up the autopsy of our drafts AI made obsolete. It hasn't aged a bit, and we're serving it to you as is:…

GEO (Generative Engine Optimization): Get Cited or Disappear
GEO (Generative Engine Optimization): Get Cited or Disappear
Geoffrey SteinGeoffrey Stein
1 month ago

The StartingUp Summer continues. After closing the drawer of questions AI made obsolete, we're opening the ones it's giving birth to. The first one carries a name you haven't finished hearing: GEO, for Generative Engine Optimization."} /--> For twenty years, one question…

Obsolete Content: The Autopsy of 9 Drafts AI Swept Away
Obsolete Content: The Autopsy of 9 Drafts AI Swept Away
Geoffrey SteinGeoffrey Stein
1 month ago

The StartingUp Summer. We're using the slower summer pace to take stock: a look back at a particularly rich year of innovation, a map of what we discovered, and a precise, honest account of what we actually tested, adopted... or dropped. First stop: our drafts drawer, and all…

Why Branding Is Now Essential for SEO in 2026
Why Branding Is Now Essential for SEO in 2026
Arnaud BrucklerArnaud Bruckler
5 months ago

SEO has changed profoundly over the past few years. If you still think optimizing your title tags, publishing content, and buying a few backlinks is enough to dominate Google on competitive queries, you're in for a disappointment. One element has steadily become indispensable:…

Claude Code: An Honest Getting-Started Guide
Claude Code: An Honest Getting-Started Guide
Geoffrey SteinGeoffrey Stein
9 months ago

There are tools that suggest the end of your line of code, and there is Claude Code. The difference is worth stating upfront, because it shapes everything that follows: how you install it, how you talk to it, how you supervise it. This guide is for developers and teams who want…

Recover a Forgotten WordPress Password with WP Backdoor User
Recover a Forgotten WordPress Password with WP Backdoor User
Geoffrey SteinGeoffrey Stein
3 years ago

To find the administrator's username, you can dig through the wp_users table in the site's database. However, changing a password without admin access is a bit more complicated: indeed, it's not straightforward to manually hash a password based on the security keys defined in…

Bat, the Cat Command with Extra Wings for Your Terminal
Bat, the Cat Command with Extra Wings for Your Terminal
Geoffrey SteinGeoffrey Stein
3 years ago

cat command is really handy for displaying the contents of a file, but it's not exactly sexy to use. Let's see together how to supercharge its capabilities and turn it into a real productivity ally!"} /--> The Bat library will let you push the limits of the cat command by adding…